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TraknProtect Appoints James Lamb to Board of Advisors

December 9, 2020

Chicago, Illinois, December 9, 2020TraknProtect, a pioneer of location-based technology purpose-built for the hotel industry and a leading employee safety button provider for several major hotel brands, announces the appointment of James Lamb to the company’s Board of Advisors. In his role, he will work closely with the executive management team in providing technical and industry expertise, assistance as the company continues to expand globally, define and implement new offerings and assist in TraknProtect’s global go-to-market strategy.

Lamb has over thirty years of experience in delivering efficiency and effectiveness from IT organizations and has served as the Global Chief Information Officer for Interstate Hotels & Resorts, Hyatt Hotels, and Le Meridien Hotels & Resorts, and oversaw strategic transformation of the IT infrastructure to support aggressive portfolio growth and utilized strategic sourcing to reduce costs while improving service delivery.

“Technology plays such an important role in today’s hotel operations,” said Lamb. “As a CIO my role was to ensure technology decisions were business focused and helped drive improved efficiency and financial performance. Today’s “new normal” mandates a solution that supports a holistic safety culture for employees and guests that is also cost effective. For that reason, I’m honored to be a part of TraknProtect. I have tremendous respect for the organization, their solutions, and how they listen to their customers and their needs.”

Lamb’s early career was in the IT services industry, first with Electronic Data Systems (EDS) and later with Perot Systems where he developed the first website to offer global car rental reservations over the Internet. Within the hotel industry, Lamb has been a pioneer in the use of the “cloud” to run critical systems above property that have traditionally been deployed onsite at each hotel. Lamb previously served as the Vice Chairman of Technology and eBusiness Committee for the American Hotel & Lodging Association, and currently serves as an Advisory Board Member for the School of Hospitality Leadership at East Carolina University.

“Since its inception, TraknProtect has done a tremendous job of putting together world-class technology, strong subject matter experts and distinguished leaders as it continues to be one of the leading employee safety providers for the hospitality industry. Jim’s addition to the Board of Advisors is yet another testament to the Company’s keen focus on high quality talent and thought partnership. Jim brings together an amazing depth of technology and strategic leadership which will be pivotal for the Company as it targets massive global expansion in 2021 and beyond. I am excited about his decision to partner with us and I look forward to working closely with him and the rest of the leadership to deliver great results for the Company,” said Hem Suri, a venture capitalist and one of TraknProtect’s Board of Advisors.

“We are very excited to have Jim join our Board of Advisors.  Jim’s global experience in technical and business solutions across the hospitality industry will expand TraknProtect’s status as a leading provider of employee safety solutions beyond US borders into a global leader.  We look forward to continuing to provide innovative real-time location products to our clients with Jim’s insights and industry experience”, said Tim Hansen, TraknProtect’s Chief Technology Officer.

For more information about the comprehensive range of TraknProtect’s solutions please visit

Company Contact:

Parminder Batra


+1 (312) 683-9586

About TraknProtect

TraknProtect is a real-time location technology provider enabling hotels to harness the power of location data and integrate it into their safety and operations systems. TraknProtect provides enhanced safety devices (ESDs) for hotel employees through activation of a safety button integrated solution alerting security personnel to the location of employees in need of assistance.  The platform provides additional access to real-time locations and data about hotel inventory, room service trays, and vendor activity on the property. The TraknProtect software platform is also enabling hotels to enhance guest satisfaction, increase employee efficiency, and improve employee safety by using TraknProtect data analytics to save significant capital costs and make smarter inventory purchasing decisions and improved management of outside vendors. For more information, please visit and follow us on LinkedIn.


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