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TraknProtect Captures Coveted “Judges’ Choice” Award at E20X (Entrepreneur 20X) Competition at HITEC 2019

June 18, 2019

Leading innovator of employee safety button technology selected  by a panel of judges as winner of top industry award recognizing innovative startup companies in the hospitality sector

Minneapolis – HITEC Booth #3017 – June 18, 2019 – TraknProtect, a leading provider of real-time location technology purpose-built for the hospitality environment, has continued its winning streak, claiming  the top industry innovation award in this year’s Entrepreneur 20X (E20X) competition at HITEC Minneapolis. Selected by an expert panel of judges comprised of hotel technology professionals, TraknProtect was honored with the Judge’s Choice Award, which recognizes the most innovative hospitality technology startup solution each year.

The 2019 E20X competition took place on Monday, June 17 at HITEC Minneapolis, and featured presentations by eight competing startup companies, TraknProtect was ultimately selected following a presentation by Tim Hansen, the company’s CTO, on the advanced suite of location-based services, which includes a comprehensive safety button alert platform, in addition to advanced inventory-tracking technology.

“We couldn’t be more honored to have been again singled out by industry experts as the most innovative technology solution this year,” said Parminder Batra, CEO and co-founder of TraknProtect. “Our primary mission has always been to elevate the level of safety and security for our industry and to provide peace of mind to the hundreds of thousands of hotel staff members serving us worldwide. The recognition we received today is welcome validation that our solution that was developed specifically for the hotel environment has the potential to meet those challenges.”

The prestigious E20X Award comes on the heels of TraknProtect also being named a finalist in the HTNG TechOvation Awards at HT-NEXT, which was held in New Orleans in April. It also follows a series of announcements by major municipalities, requiring hotels to provide safety alert devices for employees. This week, New Jersey became the first state to announce similar requirements.

As winner of the Judge’s Choice Award, TraknProtect will take home $5,000 USD, and has earned a guaranteed spot on HITEC show floors for the next 12 months. In addition, they will compete for the People’s Choice Award, for which HITEC attendees will vote for their favorite technology, with votes submitted via the HITEC app. The winner of the People’s Choice Award will be announced on Thursday, June 20th.

The TraknProtect platform consists of a series of strategically placed hubs designed to interface directly with employee alert buttons and inventory tracking equipment. Using cloud-based technology, TraknProtect is able to triangulate the location of employees when a safety alert is activated and individual items of hotel inventory in real time. From there, the company’s intuitive software is able to send immediate signals from active staff alert buttons based on their location or through user activation, which can then be received via desktop, SMS, email, or phone calls.

All of these functions are accessed using TraknProtect’s simple dashboard, which can track real-time analytics on desktops, tablets, and mobile devices. The platform has been designed as a holistic way to provide security to the most vulnerable elements of a hotel’s operations – its employees – and it does so by leveraging a  property’s existing Wi-Fi and devices, without any rewiring required. With no added infrastructure necessary, hotels can access the TraknProtect platform and provide immediate security to their employees.

Each company participating in the E20X competition will also showcase their solutions in the E20X Innovation Lab on the HITEC Minneapolis show floor. TraknProtect will be located at Booth #3 in the E20X Innovation Lab, while the company’s main booth can be found at #3017.

For more information about TraknProtect’s range of features, or to schedule a time to visit the TraknProtect team at HITEC Minneapolis, contact Parminder Batra at or visit

About TraknProtect | TraknProtect is a real-time location technology provider enabling hotels to harness the power of location data and integrate it into their safety and operations systems. TraknProtect provides enhanced safety devices (ESDs) for hotel employees through activation of a safety button integrated solution alerting security personnel to the location of employees in need of assistance.  The platform provides additional access to real-time locations and data about hotel inventory, room service trays, and vendor activity on the property. The TraknProtect software platform is also enabling hotels to enhance guest satisfaction, increase employee efficiency, and improve employee safety by using TraknProtect data analytics to save significant capital costs, make smarter inventory purchasing decisions and improve the management of outside vendors. For more information, please visit and follow us on Facebook, LinkedIn and Twitter.

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