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TraknProtect Takes First Place in SoGal’s Global Pitch Competition in Chicago

September 12, 2019

Leading hotel staff safety button provider advances to the final round of the largest worldwide startup competition for women and diverse entrepreneurs

Chicago – September 12, 2019 – TraknProtect, a leading provider of real-time location technology purpose-built for the hospitality environment, continued its winning streak this week, claiming first place in the Chicago regional round of the SoGal Global Pitch Competition, the largest worldwide startup competition for women and diverse entrepreneurs. The Chicago regional competition took place on Saturday, September 7 at the Illinois Institute of Technology, and was judged by an all-star panel of investors. During the event, 12 startup companies presented their solutions and vied for the chance to advance to the final global competition in Silicon Valley. TraknProtect was ultimately selected as the winner of the regional competition, based on a presentation of its industry leading suite of location-based services, which includes a comprehensive safety button alert platform and advanced inventory-tracking technology.

“It was gratifying for TraknProtect to be awarded this honor, particularly against such a distinguished field of women-run companies who are revolutionizing the way entrepreneurs are harnessing technology,” commented CEO and co-founder, Parminder Batra. “This victory represents yet another endorsement of the validity of our solution in helping shift the safety culture in the hospitality industry.”

The TraknProtect platform consists of a series of hubs that are strategically placed around the property. These hubs are designed to interface directly with hotel employee alert buttons and inventory tracking equipment. Using advanced, cloud-based geo-location technology, TraknProtect triangulates the exact location of employees in real time whenever a safety alert button is activated. The company’s intuitive software then sends immediate signals from active staff alert buttons to the appropriate personnel, based on their location or through user activation, which can then be received via desktop, SMS, email, or phone calls. The solution works similarly to locate trackable equipment, such as food service trays and other valuable hotel inventory.

All of these functions are accessed using TraknProtect’s simple dashboard, which can track real-time analytics on desktops, tablets, and mobile devices. The platform has been designed as a holistic way to provide security to the most vulnerable elements of a hotel’s operations – its employees – and it does so by leveraging a property’s existing Wi-Fi and devices. With no additional infrastructure or wiring necessary, hotels can access the TraknProtect platform and provide immediate security to their employees.

Hosted in 25 cities across 5 continents, and culminating in a final competition and 3-day immersive educational bootcamp in Silicon Valley, the SoGal Foundation hosts the largest global startup pitch opportunity for women and diverse entrepreneurs worldwide. Finalists selected from each regional round win a slot in the final global competition for guaranteed face-time with top venture capitalists in Silicon Valley, curated educational programming, unparalleled 1:1 mentorship, press exposure, and a chance to win investment capital. Over $500,000 has been allocated to the final competition from SoGal Ventures and Draper University.

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About TraknProtect | TraknProtect is a real-time location technology provider enabling hotels to harness the power of location data and integrate it into their safety and operations systems. TraknProtect provides enhanced safety devices (ESDs) for hotel employees through activation of a safety button integrated solution alerting security personnel to the location of employees in need of assistance. The platform provides additional access to real-time locations and data about hotel inventory, room service trays, and vendor activity on the property. The TraknProtect software platform is also enabling hotels to enhance guest satisfaction, increase employee efficiency and improve employee safety by using TraknProtect data analytics to save significant capital costs, make smarter inventory purchasing decisions and improve the management of outside vendors. For more information, please visit and follow us on Facebook, LinkedIn and Twitter.

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