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About TraknProtect

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OUR MISSION & VISION

TraknProtect is dedicated to helping create and support a safer, cleaner and more efficient hospitality environment for all stakeholders by leveraging its innovative real-time IoT technology which provides comprehensive data, communications and actionable insights to our hospitality clients and end-users.

Our vision is to be a leading global player in the broader IOT-based tracking solution-suite encompassing employee safety devices, asset and inventory tracking, and the post-COVID, provide cleanliness tracking & reporting tools. We strive every day to realize our vision by staying focused on comprehensive strategy and execution backed by world-class highly motivated talent, strong capital partners, a strong network of technology and distributions partners, and by providing industry-leading thought partnership with various hospitality industry associations.

OUR TEAM

All-star team supported by best in class advisors

Parminder Batra

CEO & Co-Founder

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After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.


Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector.  Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.

Tim Hansen

Chief Technology Officer

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Tim has extensive management experience building and scaling engineering, product, operations, and quality assurance teams across a variety of industry sectors. Leveraging his entrepreneurial experience as founder and CTO of the medtech company Avansar, Tim is helping TraknProtect bring innovative, high-quality and reliable technology solutions to its customers by envisioning, developing and scaling the company’s software and hardware engineering processes. Tim is highly passionate about the mission of bringing a new culture of safety to the hospitality industry and is working hard to bring real change for the hotel staff with respect to their safety experiences. Outside of work, Tim can be found tinkering in his garage of collectable cars or engaged on a variety of building projects.

Kurt Knipper

Vice President, Sales

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Kurt is a key member of TraknProtect’s  sales leadership team driving sales strategy, management and execution efforts across North America.  Kurt has over 25 years of enterprise technology sales experience, including in personal safety industry and believes in developing long-term business relationships built on trust, respect and empathy to provide customers with not only sophisticated solutions but also greater peace of mind and efficiency through joint problem-solving and close thought partnership. When not enabling TraknProtect’s commercial efforts, Kurt can be found on his early morning runs, enjoying high school and college sports, or rocking it out at local music festivals.

Kimberly Bless

Regional Sales Manager

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Kim is an action-oriented, mission-driven, and very well-rounded senior sales professional helping lead the charge on direct and partner sales for TraknProtect. She holds a multi-decade successful career positioning various organizations, across the for-profit, non-profit and public sector worlds, to retain and grow market leadership through brand innovation and sales development strategies. Kim has been constantly recognized for directing business development activities by identifying and resolving client-needs and by building and sustaining trust-based relationships. As an executive who has led pretty much all functions in organizations all the way to being the CEO/President of a company, Kim brings a wholistic approach to her customers and partners. When not working on TraknProtect, Kim loves traveling with her husband, doing Pilates and Yoga, hiking, cooking and reading.

Nicholette Gonzalez

Director, Customer Engagement

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With over a decade of experience in customer-facing roles, it is easily evident that Nicholette has a passion for working with customers and helping them meet their business objectives. From the first kickoff call to each quarterly business review, she is excited to bring the TraknProtect value-proposition and customer-centric philosophy to our customers. As a colleague, Nicholette combines her career experience, including serving on the Board of Directors for a local nonprofit, and academic training, including through her MBA from Aurora University, to cultivate a collaborative and innovative environment. She relentlessly pursues efficient and thorough processes that guarantee organizational success for all external and internal stakeholders. Outside the office, Nicholette loves baking treats, reading non-fiction and sci-fi books, and watching Chicago sports, especially the Chicago Blackhawks! Let’s Go Hawks!

John Hanus

Senior Regional Sales Manager

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John brings to TraknProtect his vast hospitality industry knowledge and mindset as a strategic and consultative sales professional.  Throughout his career he always focuses on adding value to his customers and their organization. His success is the result of understanding his customers’ needs, while providing solutions and developing strong lasting partnerships. When John is not focused on growing TraknProtect’s market presence, he can be found running between his four boy’s activities, cooking and working on some home remodeling projects.

Sarah Sliva

Manager, Finance & Accounting

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Sarah has extensive experience in financial and managerial accounting and a wealth of experience working with fast growing companies where she has helped create and maintain scalable financial systems. She began her career in donor relations where she learned the importance of customer service and relationship building in addition to the value of tight financial management. When not crunching numbers, Sarah enjoys cooking, yoga and family time.

BOARD OF ADVISORS

The perfect blend of experience and thought leadership.

Sunil Gaitonde

Serial Entrepreneur & Technologist

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After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.


Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector.  Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.

Page Petry

Board Member and Business Advisor

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After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.


Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector.  Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.

Jim Lamb

Advisor - Independent Consultant

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After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.


Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector.  Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.

Hem Suri

Venture Capitalist & Board Professional

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After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.


Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector.  Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.

Sarah A. Lynn

Security & Compliance Advisor

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After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.


Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector.  Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.