About TraknProtect
OUR MISSION & VISION
TraknProtect is dedicated to helping create and support a safer, cleaner and more efficient hospitality environment for all stakeholders by leveraging its innovative real-time IoT technology which provides comprehensive data, communications and actionable insights to our hospitality clients and end-users.
Our vision is to be a leading global player in the broader IOT-based tracking solution-suite encompassing employee safety devices, asset and inventory tracking, and the post-COVID, provide cleanliness tracking & reporting tools. We strive every day to realize our vision by staying focused on comprehensive strategy and execution backed by world-class highly motivated talent, strong capital partners, a strong network of technology and distributions partners, and by providing industry-leading thought partnership with various hospitality industry associations.
OUR TEAM
All-star team supported by best in class advisors
CEO & Co-Founder
After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.
Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector. Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.
Chief Technology Officer
Tim has extensive management experience building and scaling engineering, product, operations, and quality assurance teams across a variety of industry sectors. Leveraging his entrepreneurial experience as founder and CTO of the medtech company Avansar, Tim is helping TraknProtect bring innovative, high-quality and reliable technology solutions to its customers by envisioning, developing and scaling the company’s software and hardware engineering processes. Tim is highly passionate about the mission of bringing a new culture of safety to the hospitality industry and is working hard to bring real change for the hotel staff with respect to their safety experiences. Outside of work, Tim can be found tinkering in his garage of collectable cars or engaged on a variety of building projects.
Vice President, Sales
Kurt is a key member of TraknProtect’s sales leadership team driving sales strategy, management and execution efforts across North America. Kurt has over 25 years of enterprise technology sales experience, including in personal safety industry and believes in developing long-term business relationships built on trust, respect and empathy to provide customers with not only sophisticated solutions but also greater peace of mind and efficiency through joint problem-solving and close thought partnership. When not enabling TraknProtect’s commercial efforts, Kurt can be found on his early morning runs, enjoying high school and college sports, or rocking it out at local music festivals.
Senior Customer Engagement Manager
With over 20 years of Hospitality experience, Michele brings a wealth of knowledge in Sales, Operations and Customer Service to TraknProtect. With a deep understanding of the start-up environment, specifically within the technology solutions space of the industry, Michele is crucial in developing processes and supporting the customer experience throughout the onboarding process and beyond. As TraknProtect’s Sr. Customer Engagement Manager, Michele is focused on supporting the outstanding growth of TraknProtect and its scalability in the ever-changing world of technology. In her free time, Michele enjoys spending quality time with her family, going on cruises, cooking, traveling to new places, and is an enthusiastic fan of the Philadelphia Eagles.
Regional Sales Manager
Lance is an Experienced Sales Manager who has expanded sales of Hospitality Technology Solutions, highlighting growing/emerging technologies. He is a Senior Business Development Manager who has successfully driven Direct and Channel enterprise sales in multi-geographical coverage. His focus on long-term relationships built on trust, respect and empathy is key to finding the right solution for the partnership. Industry experiences, relationships, and exposures in technology. Lance enjoys spending time with his family doing a variety of activities usually around baseball, going to games, playing or coaching. The entire family is involved. Living in Minnesota we are also able to enjoy all season to the fullest.
Customer Engagement Manager
Julia is a problem-solver at heart! With a strong background in back-end operations support, Julia has shifted focus to direct support and engagement with customers. She has experience in hospitality, project management, commercial real estate, and tech industries. Julia loves to focus on process development and strategy that optimizes behind the scenes and delivers excellent performance to customers. As TraknProtect’s Customer Engagement Manager, Julia is focused on providing excellent front-end support and service throughout onboarding and the customer lifecycle, with back-end strategy and process in mind. In her free time, Julia enjoys cooking, jigsaw puzzles, and loves a good laugh.
Regional Sales Manager
Brooks is a curator of relationships. As a TraknProtect Regional Sales Manager - North America, Central Region, he brings his 10+ years of hospitality and sales experience to the team with big enthusiasm. He connects with clients in meaningful and impactful ways - learning not just about their property, but what really keeps hoteliers up at night. Brings a masterful approach to the ever-changing problem/resolution riddle with customized safety solutions, unique to each property. When he is not talking with hoteliers, Brooks is spending time with his wife and young daughter, playing ice hockey, or is on the road performing standup comedy at a myriad of venues - all over the country.
BOARD OF ADVISORS
The perfect blend of experience and thought leadership.
Helping people and companies grow
After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.
Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector. Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.
Board Member and Business Advisor
After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.
Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector. Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.
Serial Entrepreneur & Technologist
After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.
Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector. Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.
CTO, Entrepreneur & Early Stage Tech Investor
After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.
Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector. Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.
Advisor - Independent Consultant
After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.
Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector. Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.
Private Investor, CEO Coach
After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.
Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector. Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.
Security & Compliance Advisor
After starting her legal career with some of the top legal firms such as Baker McKenzie and Lang Michener, entrepreneur, lawyer and mediator, Parminder Batra, relocated from Toronto to Chicago, where she co-founded TraknProtect with the mission of creating and supporting a safer, cleaner and more efficient hospitality environment for all stakeholders.
Under her leadership, TraknProtect has become an industry leader in the staff safety device vertical based on proprietary, patented and award-winning technology, in addition to serving the broader real-time inventory and asset tracking needs of the hospitality sector. Parminder has not only set a mission-oriented and innovative culture within the Company but also has constantly strived to promote social causes. She has served as a Board Member and Advisor at Arogya World, an organization pledged to reduce the global impact of chronic non-communicable diseases; as Chair of the Chicago Chapter of The Akshaya Patra Foundation for children, and has also volunteered to the Grant Making Committee for the Chicago Foundation for Women. Parminder is a widely recognized thought leader in the field of real-time location technologies specifically safety buttons in hospitality and is a member of IHLA, HFTP and HTNG associations. Outside of building TraknProtect, Parminder loves to read and travel to far-flung places to learn about different cultures.